AUTHORS
Leslie Holland |Head of Global Partners and Alliances & Jigna Vaghela | Head of Global Marketing & Communications
How Myridius and Amazon Web Services (AWS) built more than a chatbot—we built a movement for the next generation.
A Legacy of Leadership, Reimagined
Scouting America (formerly Boy Scouts of America) has shaped generations through service, leadership, and outdoor adventure. With over 1 million youth participants and 628,000 volunteers, they’re not just teaching skills—they’re building character. But in a fast-moving world, even legacy organizations need a digital evolution.
To prepare tomorrow’s leaders, the organization needed to reimagine how their journey begins—starting with enrollment.
The registration process was long, at times confusing, and high-stakes. Between parental authorizations, complex pricing, and static forms, families often abandoned the registration before even starting their journey. And every abandoned form meant one less future Scout ready to serve their community.
Let’s face it—signing up shouldn’t feel like a paper trail from the 90s. But that’s exactly where Scouting America found itself. From tangled pricing to program complexity to the unique challenge of enrollment, the registration journey was longer than they wanted, disjointed, and frequently abandoned. That meant missed leads, opportunities and fewer young people gaining access to transformative experiences.
Generating a Solution That Thinks
Enter Scoutly—our GenAI-powered, multilingual, and voice-enabled chatbot built on AWS. This isn’t just automation—it’s a smart, conversational assistant that speaks to you to get things done. Scoutly leads families through the enrollment process with contextual awareness, memory of past interactions, and the ability to speak your language—literally. English, Spanish, Arabic, French, and more—Scoutly connects across cultures and across platforms.
Built on Amazon Bedrock and a suite of scalable services (AWS Lambda, Amazon EC2, Amazon RDS, Amazon DynamoDB, Amazon S3, Amazon Kendra, Anthropic Claude Haiku 3.5, and more), the platform is fast, resilient, and built to scale. Scoutly engages and remembers to give you relevant, accurate, real-time information.
It also answers questions about all 130+ merit badges, supports volunteers, verifies addresses, shares program details, and helps families find their local unit without the chaos of forms or phone calls.
AWS Partnership That Accelerated Scalability
Purpose at Scale
Scoutly is making it easier for purpose-driven youth to find their way into Scouting—and stick with it. By removing the usual hurdles and offering quick, helpful support, it ensures no future Scout or leader gets left behind. Because this isn’t just about registrations. It’s about building the next generation of leaders, ready to serve, grow, and make a difference.
How you can apply this to your business
If your business depends on enrollment, onboarding, or lead capture, Scoutly’s model is a blueprint for what's possible. Whether you're in education, finance, events, travel, or retail—GenAI can help you build smoother, smarter, more human journeys.
Let’s Rethink Engagement…Together
Book a meeting with Myridius to explore how generative AI can reshape your customer journey.
